Branded Content

Billabong

We managed the production of multiple seasons of Billabong virtual clothing for PlayStation Home, working with a virtual retailer. Our responsibilities included internal and external development, client liaison and brand compliance, as well as the creation of a virtual storefront reflecting Billabong’s physical store design.

Wrangler

We worked with Wrangler and a virtual clothing retailer to create digital versions of items from Wrangler’s catalogue for PlayStation Home. We managed internal 3D artists, contractors and outsourced production, along with client liaison and advertising.